Gossip sites fill the internet with all of the latest Hollywood news. Some of the news is legitimate, source worthy information that is true. Other information, however, has little substance and is either stretched or entirely false information about celebrities. When you want to follow your favorite celebrities, how can you ensure that the information you are reading is accurate? How can you ensure that you are not simply reading rumors and wasting your time on false black entertainment news?
Who is the source?
Some news providers are known for stretching the truth or for providing the public with false tabloids. They put of entirely inaccurate news stories, simply for growing their reader numbers. They use a thing called shock value. Shock value grabs your attention, usually with completely unbelievable facts about your favorite celebrities. Always look at the source of the news article. Is the black entertainment news coming from a reputable magazine that puts out trustworthy information or is it coming from a news source that is known to use shock value on its readers?
BET is known as one of the leading trustworthy sources in black entertainment gossip. Black Entertainment Television (BET) is viewed in more than 90 million homes worldwide. As of 2010, it was the most prominent television network targeting young black American audiences and was the leading provider of black American cultural and entertainment based programming. When you follow a well established and popular station like BET, you can ensure that your celebrity news is coming from a valuable source.
Did the celebrity endorse the article?
Although news stories do not always advertise that the celebrity has endorsed the article, there are usually a couple of telltale signs. Are there numerous authentic photographs of the celebrity that were taken specifically for this article? Are the photographs professionally edited? Are there quotes directly from the celebrity within the article? These are usually good signs that the celebrity has endorsed or approved the article. There is a good chance that the urban news is trustworthy and accurate.
Does the information align with other news outlets?
You will notice that a popular article about a celebrity is shared numerous times. Other news stations and gossip sites are also likely to pick up the story and spin it in their own way. Black entertainment news that is extremely farfetched and inaccurate is less likely to be picked up and shared by other news outlets. When you are questioning the accuracy of celebrity information, attempt to find additional reports on it.
Also, look for stories that can be proven, such as Oscar and other award winnings. For example, Denzel Washington has won two Oscars. He is one of the few black actors to have won an academy award, and became the second in history after Sidney Poiter who won his in 1963. This information is easy to fact check and you are likely to find numerous black entertainment news sources sharing these same facts.
Pay attention to who the celebrity endorses
Sometimes, news stories are leaked in an attempt to ruin a celebrity?s endorsement or music deal. When you come across news that is questionable, ask yourself who the celebrity is known to endorse. A 2011 study by Harvard Business School concluded that signing a big name endorser increases a company?s sales by $10 million annually and spurs a 0.25% increase in stock returns. Does the story align with their current endorsements? Is there any reason that others would want to harm the companies endorsed?
Black celeb gossip is all over the internet. It can be difficult to know what it true and what is not. If you enjoy reading your daily celebrity gossip, know how to filter out the truth from shock value. Know which celebrity sites are trustworthy, pay attention to the information and photographs included in the article, understand the businesses that the celebrity endorses, and check the information against another source.