Why Is Wrapping Paper So Popular During The Holidays?

Commercial gift wrap

Stores are scrambling to get themselves ready for the holiday season. Customers are going to want all the latest gadgets for Christmas, the loveliest fashions for New Year’s and plenty of sentimental gifts for family get-togethers and birthdays. How do you even stay cool and collected in these hectic times? Well, it helps to be assured of some of the most popular trends in spite of consumer’s unique and fluctuating tastes — buying gift wrap in bulk is one of the best ways of staying relevant in an ever-changing online market.

What Do Consumers Want During The Holidays?

Let’s start off with the most important question — just what do most consumers look for during Christmas and New Year’s? The fact of the matter is that most people have very unique tastes and what one might consider the perfect gift another may see as a waste of money. When it comes to presentation, though? Bulk Christmas wrapping paper! Whether a customer is buying the latest videogame console or a snazzy bedside lamp, it’s going to need the best possible wrapping to complete the gesture. One in four people wrap their holiday gifts one to two days before giving the gift, according to a recent survey, while the rest wait three to six days.

What Are Consumer Shopping Preferences?

Shopping during the holidays is notoriously hectic. Lines are long, the weather is cold and there are a million things that need to be done. Thankfully, technology has made browsing, shopping and delivery a breeze. Over 90% of shoppers try to take advantage of free or discounted shipping during the holidays, while nearly 50% of holiday shopping alone takes place online. The year 2014 saw total holiday season sales for retail reaching over $860 billion — a stunning $73 billion was dedicated to e-commerce sales.

How Common Are Wrapping Paper Sales?

It’s all in the presentation. People want their family, friends and co-workers to feel as special as possible during these end-of-the-year events. According to Hallmark, nearly $3 billion of gift wrap and similar accessories are sold every single year, with one in four people admitting that gift wrapping puts them more into the holiday spirit than shopping and browsing does!

What Kinds Of Wrapping Paper Do People Like?

Buying fit wrap in bulk is essential to better cater to people’s unique tastes and preferences. Industrial gift wrap comes in a wide assortment of colors, textures, patterns and media shout-outs — studies have shown nearly three in four adults are more likely to purchase gift wrap supplies and wrap the presents themselves while the rest much prefer to buy gift bags. Commercial gift wrap is generally durable, as well, and can be kept for years if properly maintained.

Why Should I Be Buying Gift Wrap In Bulk?

The holidays are a time for people to come together and celebrate what truly matters most in life. According to a Scotch brand tapes survey, just over half of the adults surveyed said they would buy and re-use their wrapping paper every Christmas. Buying gift wrap in bulk is one of the best ways of providing your customers with what they need when it’s time to meet up with family and friends. Wrapping paper providers are going to have their work cut out for them this holiday season and the time has never been better to share some cheer!

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