The future moves in waves. Human behavior is determined by cause and effect and most fads are determined just as much by the push-backs as they are by the push-forwards. Technology has had an enormous push forward in more than just the business world. People use touch-screens not just on their phones, but in libraries, at check-outs in stores, and on their watches.
While modern technology most likely will not slow down in its development, businesses and marketers vastly underestimate hand-made crafts and technology. Humans enjoy the sleek look of modern technology and the ease of its use, but we also enjoy the textures and quality of natural materials and the objects made from them. For instance, printmaking and handmade design have been making such a comeback in the Graphic Design world that independent businesses have found profits in the Wedding industry.
For those looking for that hand-made design quality in the fashion world, the wooden watch is an environmentally friendly addition to the world of sustainable products.
Watches are a popular accessory — 86% of people own one and, in 2011 alone, Americans have bought up to 42 million watches for themselves. That?s a lot of time on your hands. But most watches are made from metals such as titanium, stainless steel, and gold, and are not recyclable. This means most watches unless they?re donated to charity, eventually end up in landfills.
Wooden watches, such as those made by WeWOOD, are made from reclaimed wood and, unlike regular watches, are biodegradable. Not only do wooden wrist watches help the environment while helping you stay fashionable, they also combat climate change by storing carbon rather than emitting it into the atmosphere.
Wooden watches for men and wooden watches for women are the next generations of sustainable products. Not only do they help the environment, but they?re a handcrafted piece that is aesthetically pleasing to the eye and can be oiled naturally by the body. And, as nature-loving millennials become the main audience of the business world, the more likely sustainable products will sell. After all, three out of four millennials according to findings are willing to pay more money for products that offer sustainability.
Modern technology may be a steady business and a promise in the future, but handcrafted design and sustainable products will always make a comeback and will always be there as a natural and texturally pleasing alternative.